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10 ways to drive traffic to your website

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1. Create compelling content

Whether  it's an original ecommerce infographic, an entertaining how-to video,  or your critique of the newest soy latte on the block, share content  that people can't find anywhere else on the web — information they'll  want to link on their own websites and social media profiles.

2. Optimize content with search-worthy keywords

Once  you have amazing content, be sure it's optimized for search engines. Do  a little research into the keywords people enter into search engines to  figure out what's popular. Without going overboard — or "stuffing" —  your content with keywords, incorporate them into your content in a  manner that reads naturally.

3. Start a blog

Blogs  extend your reach to both existing customers and potential new ones.  They let you showcase your personality, give insights into your products  and services, and establish yourself as an expert in your field. Not to  mention that all this fresh content appeals to search engines.

4. Build links

Nothing  says, "this site has something to offer," like a link from another  trusted website. Encourage partners in your space to share links. Offer  guest blog posts, videos or other unique content to encourage sharing  and linking back.

5. Get listed with search engines and local listings

If  your website is brand new, search engines might not have found it yet.  Take the time to list your business info on search engines and local  listings one at a time, or use handy tools like GoCentral's built-in SEO  tool. Get Found — a local listings tool — is also included with  GoCentral Business Plus and Online Store accounts.

6. Connect on social media

If  you're not active on social media sites like Twitter®, Facebook® and  Pinterest® (to name a few), you might be missing out on serious  opportunities. SearchMetrics recently came out with a list of the top  search engine ranking factors, and seven of the top ten ranking factors  now involve social media.

7. Join related communities

No  matter what your website is about, chances are there is a large  community of people on the internet talking about that topic.  Participate in forums, blogs and chats related to your market. Comment  often with meaningful statements, and include links back to relevant  content on your website.

8. Use email marketing

Some  customers won't return to your site unless you go directly to them — to  their inboxes, that is. Keep customers coming back by maintaining  regular contact with them through email campaigns and newsletters.

9. Get offline and local

In  today's digital world, we often forget about traditional marketing  tools. Joining a local business organization, distributing print  materials and advertisements, and participating in networking groups can  lead to increased online activity.

10. Track and analyze your traffic

You  don't know where to go if you don't know where you've been. Set up  Google Analytics on your website to find out where your viewers are  coming from, what pages they leave your site from, and where they  linger. This will give you clues about what content attracts your  audience and where to continue to find them

Personal development and small business monthly workshops.

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This is a self- improvement and small business development course. 

We will discuss and evaluate the building blocks to launching your business and gain valuable personal development along the way to success.

Your expenses will be minimal to complete this class successful. It is more about you level of desire to live the life you dream of, and how focused and consistent you work on it and study your plan. 

You will need a few tools, such as a folder style calendar, that you can schedule by the month, and by the week. You would also need to invest roughly $20 for business cards, and another $15. For your website. 

You will create a dream-line and a vision board.

You will get a solid handle on your credit, finances and personal housekeeping.

You will organize your goals and develop your plan for implementation to be an entrepreneur.

You will define those steps into the specific details that need to get accomplished to meet the goal.

You will then put together a timeline and budget for each step.  Work your way through most of the year. 

We help you set up your website, facebook, Instagram, google ads, search engines and much more.

When you finish this 4 week course you will not only become more fiscally saavy, but will also have the tools and knowledge it takes to get your business idea launched. 

You must be able to dedicate on hour, one night a week for four weeks, plus about 4 hours a week in homework / lab work. 

Grow your base

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Are your customers raving about you on social media? Share their great stories to help turn potential customers into loyal ones. 


 Here are a few key ingredients to a healthy social media following:


1.  Great photos, focused on your mission and appealing in your grid and timelines.


2.  Have a solid message and consistent theme with authentic and viable information.


3. Connect with your followers and engage new people. Show up, be consistent and engage with people. Ask questions or comment on other relative posts.


Feeling inspired but don't have the time? Don't worry, we've got your back, and we can cover those details.  Just contact us and we will get back to you right away.

Promote current deals

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Running a holiday sale or weekly special? Definitely promote it here to get customers excited about getting a sweet deal.

Top 10 Social Media Statistics Every Marketer Should Know

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     Author Clodagh O'Brien Topic Digital Marketing

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Social  media has, over the last ten years, become an integral part of the  lifestyles of Americans as well as an essential touchstone for  communication, news dissemination, and even marketing.

Between the  relationships established on Facebook, the pithy responses on Twitter,  and the captivating quality of photos on Instagram and Pinterest, there  is a wide range of interests and features across the channels. Just  about every demographic has somewhere to share and browse their interests on one platform or another.

Now  that another year is coming to a close, digital marketers should review  what happened in 2018 with their social media efforts and also look  ahead at what 2019 might have in store. Let's take a look at some of the  numbers—and trends—that has defined social media in the past, and give  us a glimpse into the future.

1. Usage Continues to Rise

The  continued success of social media shouldn't be a surprise to anyone  considering the rapid adoption rate of any convenient or useful  technology. And social media has taken the world by storm, and the  increasing usage is a testament to both of those factors. But precisely  what kind of usage increase are we talking about?

Social media itself has seen a 13% global increase in usage  since the previous year. Breaking down those numbers, that means  roughly 415 million new users started using social media in 2018,  bringing the grand total up to 3.196 billion users across the planet  that are now engaged in some kind of social media. That's a lot of users  and a lot of marketing potential. Of course, this number is projected  to only keep growing as technology becomes more accessible in more  countries.

2. Mobile Continues to Play a Role

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While  it’s true that social media is definitely on the rise, one thing that  can’t be ignored are the devices used to access it. While plenty of  people are still engaging in social media at work or at home on desktop  computers, there are billions of people all around the world, on the go,  using social media on their phones or tablets.

In fact, 2.958 billion people access social media on mobile platforms.  That's a penetration rate of about 39%. So for any business that is  looking at social media marketing, it is critical to think not just  about social media itself, but whether or not the approach is optimized  for engagement on smartphones and other portable devices.

3. Facebook & YouTube Are Doing the Best

The  two big winners for most popular social media platforms are Facebook  and YouTube. Facebook, of course, isn't really a surprise to anyone, as  it's one of the older and most dominant platforms, especially among  older users of tech. In fact, statistics in America from the Pew Research indicate that 68% of adult Americans use Facebook, while 73% use YouTube.

Much  of this position among the social media ranks has to do with age. Older  computer-literate users are more comfortable with the older Facebook  platform, as the same Pew Research indicates 41% of total Facebook users  being 65 years or older. YouTube, on the other hand, managed an  astounding 94% of its total user population occupying the 18-24 age  demographic according to the same data, so this will be an interesting  trend to watch. If things continue in this way, Facebook may lose users  or see less growth due to "aging out," as younger users continue to  ignore it and move on to other platforms.

 Stay connected to trends and development in digital. Join membership. 

4. People Are Watching

When  it comes to social media, one of the most important things you can in  managing an account is to strictly monitor your behavior. While there's a  pretty broad range of interpretation for what constitutes "irritating,"  51% of social media users will unfollow a social media marketing account if they feel they see "irritating" behavior.

Among  the things that people respond positively to, responsiveness is high on  the list of keeping users engaged and willing to follow an account. If  they feel a company they are interested in is positively interacting  with them in a timely fashion, they’re more likely to be receptive.  Ignoring interactions, and, worse yet, belittling interactions or even  picking fights are fast ways to lose that engagement and get unfollowed.

5. Chatbot Usage Is Increasing

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“Bots"  on social media are responsible for inaccurately conflating user  numbers or interactions and are often cited as the chief tools of  political or propaganda wars on social media. However, when used  honestly and ethically, they provide significant value to businesses.

The "chatbot" now has a population of 33,000 on Facebook  and continues to grow legitimately. The critical thing to keep in mind  with legitimate chatbots is that these are not weaponized pieces of  software trying to fool people into thinking they are human users. Chatbots  are software that is designed to interact with people in a customer  service role, assisting with cooking tips, helping to facilitate  financial transactions for banks, or even coordinating a timetable for  public transport like buses and trains. These bots are just software,  not attempting to hide its true nature or intent, but providing a  familiar, easy interface to help people achieve their goals.

6. Twitter Is Bad for ROI, But Great for Marketing

While  Google itself, as a search engine is the #1 platform for ROI in terms  of marketing, and Facebook impresses with a 30% share. Twitter comes in  last with just 2% of respondents in a survey indicating that they saw any kind of return on investment for their efforts here.

However, while Twitter might stumble on actual, hard ROI numbers, 47% of respondents surveyed said that it was very effective for marketing  to the public. Real-time feedback and updates mean that Twitter can be  fast, responsive, and current in a way that press releases and corporate  campaigns can't. With a proper, agile Twitter account in the hands of  someone savvy with social media, Twitter can be quite valuable for  cultivating relationships with customers.

7. Twitter Users Love Images

Humans  are visual creatures, and even though Twitter is famed for its small,  snappy, text-based messages, images still do well on the site. So it’s  not a complete surprise that marketers have found that including images in Tweets increases the chances of a retweet by 150%.

Furthermore,  the retweet phenomenon is also followed up by people using the  “favourite” function 89% more times, as well as the tweets themselves  getting 18% more clicks. It’s just a good marketing practice anyway to  include an image, especially if you’re marketing a tangible product.  That isn't to say that a social media marketing account should bombard  users with non-stop images, but the selective use of compelling imagery  can definitely make a difference.

8. Instagram Is a Rising Star

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Facebook  is the old foundation of social media, but there are plenty of  contenders for the thrown. Fortunately, for Facebook, the biggest threat  to its dominance isn't a threat at all, since Facebook already owns the  up-and-comer. Instagram passed one billion users in 2018 and continues to grow at 5% every quarter, beating even Facebook's own growth for the year.

Much of this growth is fueled by the younger demographics that flock to the image-based social media platform, even as older demographics continue to ignore it.

9. Facebook May Be in Decline

While  Facebook is still the undisputed king, there's a question of whether or  not the king may be dying. 2018 hasn’t been kind to the reputation of  Facebook, between data breaches that have compromised user information,  the proliferation of bots as a tool of propaganda, and the increasing  reliance on political partisans to use Facebook as a vehicle for  recruitment and enticement. Users' view of the social network has  changed since Facebook moved away from being a venue for social  interaction amongst friends.

In fact, 42% of respondents in a 2018 survey indicate they are “taking a break” from Facebook, while 26% say they have deleted the app  entirely and no longer use it. In addition, 54% of Facebook users have  now adjusted their privacy settings, so there’s a general feeling of  distrust growing around the social media giant. Facebook is definitely  going through some changes, so in addition to an "age problem," it may  be suffering from a reputation problem as well. 

10. Video Is Where the Money Is Going

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Thanks to Facebook, YouTube, and even Instagram with IGTV, video is one of the most popular forms of marketing in social media today. Of course, there are plenty of good reasons for this. Video consumption is easy, regardless of the age demographic.

More  importantly for marketing, you can see where the money is going, and  how it is being spent. Traditional metrics for the success of film,  television, and commercials apply to video marketing.  However, they have the added bonus of more accurate user data, since  digital technology more accurately measures usage and engagement and  preserves this data for analysis. It's much easier to allocate a budget  for video production since the parameters for a good product are well  established.

Final Thoughts

Social  media continues to be an important platform for communication and  marketing and it will be interesting to see what the future might have  in store. If you’re interested in using social media to your advantage,  surely the trends above will help!. 

What skills and habits do the best social media marketers possess?

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Given how new social media marketing positions are, you may find it  hard to define exactly what it is you are actually looking for.  Determined to get to the bottom of this, we reached out to some of the  most successful social media marketers to ask for their feedback.

The expertise and experience of these individuals ranges from social  media agency founders to best selling authors of social media marketing  books. One thing is clear, if anyone would knows what skill or  habits exceptional social media marketer possess, it would be these  influencers.

Below is their responses to the question: “What is the one habit or skill the best social media marketers have and why?”

Andy Crestodinasocial media marketing (Co-Founder and Strategic Director of Orbit Media Solutions)

“The problem with social is that it can be very time consuming. So the best social media marketers are expert time managers.  They don’t check the social stream constantly. They organize their time  by setting aside certain times of day for social activity. Through this  kind of “time blocking” they become very efficient. Social media  experts are also very good at delegation and automation. This is the  other key to saving time. They make smart choices about what tools to  use and how to collaborate with others on their team. They are  continually moving their tasks to the right on this chart (see  below). The experts understand the value of time and leverage. That’s  why they’re so effective.”

social media marketing toolhttps://s3.amazonaws.com/eclincher.wp.upload/wp-content/uploads/2016/01/13102913/social_automation_delegation.png" width="600"/>

social media managerhttps://s3.amazonaws.com/eclincher.wp.upload/wp-content/uploads/2016/01/13154628/YlwD5opp_400x400.jpg" width="155"/>Tamara McCleary (Expert in Relationships & Conscious Business, Creator of RelationShift and Top 1% – Global Social Media Contributors)

“The best habit or skill I’ve seen from the best social media marketers is the desire to build real, authentic relationships  with their connections. They don’t just broadcast a message, they  interact with those they are connected with on a human to human level.”

social media marketinghttps://s3.amazonaws.com/eclincher.wp.upload/wp-content/uploads/2016/01/13154624/cb-photos-headshot-12-2012.jpg" width="155"/>Ted Rubin (Social Media Strategist, Keynote Speaker and Author)

“For me the marketing superpower, the most important skill that makes you a great marketer, social or otherwise, is all about Looking People in the Eye Digitally… truly doing your best to connect, be responsive, and care. 

The ability to go into the “social”  homes of consumers and prospects, see and hear what they are talking  about and interested in, and really get to know them where they live  instead of waiting for them to come to your brand Facebook pages,  Twitter feeds, and YouTube channels. It seems so simple, but is being  totally overlooked by almost all brands and marketers. 

Clearly they need to learn to wade  through vast amounts of data. But more importantly they need to trust  their judgment, gut instinct, and common sense, and not to make it all  about data like some are suggesting. 

BE Authentic, don’t just ACT it. This  might seem obvious… but authenticity is on the verge of becoming just  another buzzword in social media marketing. TRUE authenticity (not just  using that word often in your tweets and posts) will set you and your  brand (product or personal) apart in today’s highly competitive market. 

Welcome to the ‘Age of Influence,’ where anyone can build an audience  and effect change, advocate brands, build relationships and make a  difference. ANYONE!

Relationships are like muscle tissue… the more they are engaged, the stronger and more valuable they become.“

monitor social mediahttps://s3.amazonaws.com/eclincher.wp.upload/wp-content/uploads/2016/01/13154625/E6qH8p23_400x400.jpg" width="155"/>Neil Patel (Co-Founder at Crazy Egg, Hello Bar and KISSmetrics)

“Consistency.  Most social media managers forget basic things like posting on a  regular basis or interacting with their community. Doing it every once  in awhile isn’t enough, you have to do it daily and be consistent at it.  Creating a checklist of your daily social media activities will help  you be more consistent.”

social media marketerhttps://s3.amazonaws.com/eclincher.wp.upload/wp-content/uploads/2016/01/13154627/FsTWfTTp_400x400.jpg" width="155"/>Jenn Herman (Social Media Consultant and Trainer at Jenn’s Trends and Director of Communications at PKL Services)

“I think that the best social media managers possess a true understanding of customer service.  This is exhibited through genuine communications that authentically  connect with their audience. When the social media manager can  empathize, support, entertain, and educate their audience through good  communication and customer service, they always see the best engagement,  results, and revenue.”

social media toolhttps://s3.amazonaws.com/eclincher.wp.upload/wp-content/uploads/2016/01/13154629/yYdwuOKs_400x400.jpg" width="155"/>Neal Schaffer (CEO of Maximize Your Social and Co-Founder of the Social Tools Summit)

“A few skills come to mind that the best social media marketers have, but I think the most prominent habit is being able to focus.  Whether it is content creation, engagement, listening, campaign  planning, or analyzing, the best social media marketers need to wear  many hats across many social networks which never go to bed. The only  way to maintain a strategical approach amongst this whirlwind of  never-ending activity is the ability to focus and keep on track,  ensuring that tactical objectives are implemented and social media  activities are strategically aligned. It’s one habit which separates the  best from the rest.”

social media management toolhttps://s3.amazonaws.com/eclincher.wp.upload/wp-content/uploads/2016/01/13154626/eoANPbdV_400x400.jpg" width="155"/>Ian Anderson Gray (Co-Founder of Select Performers Internet Solutions, Social Media Consultant and Speaker)

“I think enthusiasm and passion are  important. Being able to keep up with all the latest techniques, tools  and hacks are great skills to have. However attention to detail  would be my number one habit. So many social media marketers out there  are good at creating, publishing, curating and scheduling content. But,  with so much content being created every minute, it’s absolutely vital  to create killer content that will stand out. You can become efficient  and great at re-purposing content but what matters are good visuals,  great fonts, the right image dimensions, using hashtags appropriately,  being authentic and human and so much more. Don’t be average. Don’t be a  robot. Get the details right and you’ll stand out!”

social media for businesshttps://s3.amazonaws.com/eclincher.wp.upload/wp-content/uploads/2016/01/13154628/M8BKbay7_400x400.jpg" width="155"/>Douglas Karr (Co-Founder and CEO of CircuPress, CEO of DK New Media and Founder of Marketing Technology Blog)

“The ‘best’ social media marketers understand their audiences and provide value to them.  Companies often confuse social selling with pitching… which data  consistently shows is both bothersome and ineffective. Social marketers  want to create value for their audience and ultimately build a community  with that audience. This value builds authority, credibility and trust.  And once a social media marketer has that, the door to do business  (whether B2C or B2B) is opened.”

social media managerhttps://s3.amazonaws.com/eclincher.wp.upload/wp-content/uploads/2016/01/14155543/aj65q831arzz9wg8agnc_400x400.jpg" width="155"/>Katie Leimkuehler (CEO at Leimkuehler Media LLC)

“The best habit and skill that social  media super stars have in common is consistency. They know great things  are created through ongoing relationship building and by providing  excellent content to their audience. In an ever changing world,  reliability is key and to be able to provide that to customers, clients,  and fans will set apart the ordinary from the extraordinary.”

linkedin marketinghttps://marketing.eclincher.com/wp-content/uploads/2015/11/Rob-Zaleski-Headshot.jpg" width="155"/>Rob Zaleski (Marketing Manager at MarketingProfs)

“The best social media marketers make a habit of getting away from their desk.  The most unique inspiration can often be found not staring at your  computer screen, but seeking inspiration from new and surprising  sources. Successful social media pros like to get out of their bubble!”

social media marketing strategyhttps://s3.amazonaws.com/eclincher.wp.upload/wp-content/uploads/2016/01/13154623/a_cTVa68_400x400.jpg" width="155"/>Natascha Thomson (CEO at MarketingXLerator, Social Media Consultant and Author of 42 Rules for B2B Social Media Marketing)

“The main skill of a good marketer is the ability to understand their target audience and give them what they want.  Much easier said than done. In addition, the best social media  marketers know how to engage their audience via a long term strategy  instead of just looking at one campaign at a time. In a world where  online research precedes most purchases, and consumers are overloaded  with information, it’s necessary to build long-term relationships to cut  through the noise. A good marker thinks, how can I make my prospect’s  life easier? How can I gain their trust?”