1. Create compelling content
Whether it's an original ecommerce infographic, an entertaining how-to video, or your critique of the newest soy latte on the block, share content that people can't find anywhere else on the web — information they'll want to link on their own websites and social media profiles.
2. Optimize content with search-worthy keywords
Once you have amazing content, be sure it's optimized for search engines. Do a little research into the keywords people enter into search engines to figure out what's popular. Without going overboard — or "stuffing" — your content with keywords, incorporate them into your content in a manner that reads naturally.
3. Start a blog
Blogs extend your reach to both existing customers and potential new ones. They let you showcase your personality, give insights into your products and services, and establish yourself as an expert in your field. Not to mention that all this fresh content appeals to search engines.
4. Build links
Nothing says, "this site has something to offer," like a link from another trusted website. Encourage partners in your space to share links. Offer guest blog posts, videos or other unique content to encourage sharing and linking back.
5. Get listed with search engines and local listings
If your website is brand new, search engines might not have found it yet. Take the time to list your business info on search engines and local listings one at a time, or use handy tools like GoCentral's built-in SEO tool. Get Found — a local listings tool — is also included with GoCentral Business Plus and Online Store accounts.
6. Connect on social media
If you're not active on social media sites like Twitter®, Facebook® and Pinterest® (to name a few), you might be missing out on serious opportunities. SearchMetrics recently came out with a list of the top search engine ranking factors, and seven of the top ten ranking factors now involve social media.
7. Join related communities
No matter what your website is about, chances are there is a large community of people on the internet talking about that topic. Participate in forums, blogs and chats related to your market. Comment often with meaningful statements, and include links back to relevant content on your website.
8. Use email marketing
Some customers won't return to your site unless you go directly to them — to their inboxes, that is. Keep customers coming back by maintaining regular contact with them through email campaigns and newsletters.
9. Get offline and local
In today's digital world, we often forget about traditional marketing tools. Joining a local business organization, distributing print materials and advertisements, and participating in networking groups can lead to increased online activity.
10. Track and analyze your traffic
You don't know where to go if you don't know where you've been. Set up Google Analytics on your website to find out where your viewers are coming from, what pages they leave your site from, and where they linger. This will give you clues about what content attracts your audience and where to continue to find them
We will discuss and evaluate the building blocks to launching your business and gain valuable personal development along the way to success.
Your expenses will be minimal to complete this class successful. It is more about you level of desire to live the life you dream of, and how focused and consistent you work on it and study your plan.
You will need a few tools, such as a folder style calendar, that you can schedule by the month, and by the week. You would also need to invest roughly $20 for business cards, and another $15. For your website.
You will create a dream-line and a vision board.
You will get a solid handle on your credit, finances and personal housekeeping.
You will organize your goals and develop your plan for implementation to be an entrepreneur.
You will define those steps into the specific details that need to get accomplished to meet the goal.
You will then put together a timeline and budget for each step. Work your way through most of the year.
We help you set up your website, facebook, Instagram, google ads, search engines and much more.
When you finish this 4 week course you will not only become more fiscally saavy, but will also have the tools and knowledge it takes to get your business idea launched.
You must be able to dedicate on hour, one night a week for four weeks, plus about 4 hours a week in homework / lab work.
Are your customers raving about you on social media? Share their great stories to help turn potential customers into loyal ones.
Here are a few key ingredients to a healthy social media following:
1. Great photos, focused on your mission and appealing in your grid and timelines.
2. Have a solid message and consistent theme with authentic and viable information.
3. Connect with your followers and engage new people. Show up, be consistent and engage with people. Ask questions or comment on other relative posts.
Feeling inspired but don't have the time? Don't worry, we've got your back, and we can cover those details. Just contact us and we will get back to you right away.
Running a holiday sale or weekly special? Definitely promote it here to get customers excited about getting a sweet deal.
Author Clodagh O'Brien Topic Digital Marketing
Industry insights and news straight to your inbox.
Social media has, over the last ten years, become an integral part of the lifestyles of Americans as well as an essential touchstone for communication, news dissemination, and even marketing.
Between the relationships established on Facebook, the pithy responses on Twitter, and the captivating quality of photos on Instagram and Pinterest, there is a wide range of interests and features across the channels. Just about every demographic has somewhere to share and browse their interests on one platform or another.
Now that another year is coming to a close, digital marketers should review what happened in 2018 with their social media efforts and also look ahead at what 2019 might have in store. Let's take a look at some of the numbers—and trends—that has defined social media in the past, and give us a glimpse into the future.
The continued success of social media shouldn't be a surprise to anyone considering the rapid adoption rate of any convenient or useful technology. And social media has taken the world by storm, and the increasing usage is a testament to both of those factors. But precisely what kind of usage increase are we talking about?
Social media itself has seen a 13% global increase in usage since the previous year. Breaking down those numbers, that means roughly 415 million new users started using social media in 2018, bringing the grand total up to 3.196 billion users across the planet that are now engaged in some kind of social media. That's a lot of users and a lot of marketing potential. Of course, this number is projected to only keep growing as technology becomes more accessible in more countries.
While it’s true that social media is definitely on the rise, one thing that can’t be ignored are the devices used to access it. While plenty of people are still engaging in social media at work or at home on desktop computers, there are billions of people all around the world, on the go, using social media on their phones or tablets.
In fact, 2.958 billion people access social media on mobile platforms. That's a penetration rate of about 39%. So for any business that is looking at social media marketing, it is critical to think not just about social media itself, but whether or not the approach is optimized for engagement on smartphones and other portable devices.
The two big winners for most popular social media platforms are Facebook and YouTube. Facebook, of course, isn't really a surprise to anyone, as it's one of the older and most dominant platforms, especially among older users of tech. In fact, statistics in America from the Pew Research indicate that 68% of adult Americans use Facebook, while 73% use YouTube.
Much of this position among the social media ranks has to do with age. Older computer-literate users are more comfortable with the older Facebook platform, as the same Pew Research indicates 41% of total Facebook users being 65 years or older. YouTube, on the other hand, managed an astounding 94% of its total user population occupying the 18-24 age demographic according to the same data, so this will be an interesting trend to watch. If things continue in this way, Facebook may lose users or see less growth due to "aging out," as younger users continue to ignore it and move on to other platforms.
When it comes to social media, one of the most important things you can in managing an account is to strictly monitor your behavior. While there's a pretty broad range of interpretation for what constitutes "irritating," 51% of social media users will unfollow a social media marketing account if they feel they see "irritating" behavior.
Among the things that people respond positively to, responsiveness is high on the list of keeping users engaged and willing to follow an account. If they feel a company they are interested in is positively interacting with them in a timely fashion, they’re more likely to be receptive. Ignoring interactions, and, worse yet, belittling interactions or even picking fights are fast ways to lose that engagement and get unfollowed.
“Bots" on social media are responsible for inaccurately conflating user numbers or interactions and are often cited as the chief tools of political or propaganda wars on social media. However, when used honestly and ethically, they provide significant value to businesses.
The "chatbot" now has a population of 33,000 on Facebook and continues to grow legitimately. The critical thing to keep in mind with legitimate chatbots is that these are not weaponized pieces of software trying to fool people into thinking they are human users. Chatbots are software that is designed to interact with people in a customer service role, assisting with cooking tips, helping to facilitate financial transactions for banks, or even coordinating a timetable for public transport like buses and trains. These bots are just software, not attempting to hide its true nature or intent, but providing a familiar, easy interface to help people achieve their goals.
While Google itself, as a search engine is the #1 platform for ROI in terms of marketing, and Facebook impresses with a 30% share. Twitter comes in last with just 2% of respondents in a survey indicating that they saw any kind of return on investment for their efforts here.
However, while Twitter might stumble on actual, hard ROI numbers, 47% of respondents surveyed said that it was very effective for marketing to the public. Real-time feedback and updates mean that Twitter can be fast, responsive, and current in a way that press releases and corporate campaigns can't. With a proper, agile Twitter account in the hands of someone savvy with social media, Twitter can be quite valuable for cultivating relationships with customers.
Humans are visual creatures, and even though Twitter is famed for its small, snappy, text-based messages, images still do well on the site. So it’s not a complete surprise that marketers have found that including images in Tweets increases the chances of a retweet by 150%.
Furthermore, the retweet phenomenon is also followed up by people using the “favourite” function 89% more times, as well as the tweets themselves getting 18% more clicks. It’s just a good marketing practice anyway to include an image, especially if you’re marketing a tangible product. That isn't to say that a social media marketing account should bombard users with non-stop images, but the selective use of compelling imagery can definitely make a difference.
Facebook is the old foundation of social media, but there are plenty of contenders for the thrown. Fortunately, for Facebook, the biggest threat to its dominance isn't a threat at all, since Facebook already owns the up-and-comer. Instagram passed one billion users in 2018 and continues to grow at 5% every quarter, beating even Facebook's own growth for the year.
Much of this growth is fueled by the younger demographics that flock to the image-based social media platform, even as older demographics continue to ignore it.
While Facebook is still the undisputed king, there's a question of whether or not the king may be dying. 2018 hasn’t been kind to the reputation of Facebook, between data breaches that have compromised user information, the proliferation of bots as a tool of propaganda, and the increasing reliance on political partisans to use Facebook as a vehicle for recruitment and enticement. Users' view of the social network has changed since Facebook moved away from being a venue for social interaction amongst friends.
In fact, 42% of respondents in a 2018 survey indicate they are “taking a break” from Facebook, while 26% say they have deleted the app entirely and no longer use it. In addition, 54% of Facebook users have now adjusted their privacy settings, so there’s a general feeling of distrust growing around the social media giant. Facebook is definitely going through some changes, so in addition to an "age problem," it may be suffering from a reputation problem as well.
Thanks to Facebook, YouTube, and even Instagram with IGTV, video is one of the most popular forms of marketing in social media today. Of course, there are plenty of good reasons for this. Video consumption is easy, regardless of the age demographic.
More importantly for marketing, you can see where the money is going, and how it is being spent. Traditional metrics for the success of film, television, and commercials apply to video marketing. However, they have the added bonus of more accurate user data, since digital technology more accurately measures usage and engagement and preserves this data for analysis. It's much easier to allocate a budget for video production since the parameters for a good product are well established.
Social media continues to be an important platform for communication and marketing and it will be interesting to see what the future might have in store. If you’re interested in using social media to your advantage, surely the trends above will help!.
Given how new social media marketing positions are, you may find it hard to define exactly what it is you are actually looking for. Determined to get to the bottom of this, we reached out to some of the most successful social media marketers to ask for their feedback.
The expertise and experience of these individuals ranges from social media agency founders to best selling authors of social media marketing books. One thing is clear, if anyone would knows what skill or habits exceptional social media marketer possess, it would be these influencers.
Below is their responses to the question: “What is the one habit or skill the best social media marketers have and why?”
“The problem with social is that it can be very time consuming. So the best social media marketers are expert time managers. They don’t check the social stream constantly. They organize their time by setting aside certain times of day for social activity. Through this kind of “time blocking” they become very efficient. Social media experts are also very good at delegation and automation. This is the other key to saving time. They make smart choices about what tools to use and how to collaborate with others on their team. They are continually moving their tasks to the right on this chart (see below). The experts understand the value of time and leverage. That’s why they’re so effective.”
https://s3.amazonaws.com/eclincher.wp.upload/wp-content/uploads/2016/01/13154628/YlwD5opp_400x400.jpg" width="155"/>Tamara McCleary (Expert in Relationships & Conscious Business, Creator of RelationShift and Top 1% – Global Social Media Contributors)
“The best habit or skill I’ve seen from the best social media marketers is the desire to build real, authentic relationships with their connections. They don’t just broadcast a message, they interact with those they are connected with on a human to human level.”
https://s3.amazonaws.com/eclincher.wp.upload/wp-content/uploads/2016/01/13154624/cb-photos-headshot-12-2012.jpg" width="155"/>Ted Rubin (Social Media Strategist, Keynote Speaker and Author)
“For me the marketing superpower, the most important skill that makes you a great marketer, social or otherwise, is all about Looking People in the Eye Digitally… truly doing your best to connect, be responsive, and care.
The ability to go into the “social” homes of consumers and prospects, see and hear what they are talking about and interested in, and really get to know them where they live instead of waiting for them to come to your brand Facebook pages, Twitter feeds, and YouTube channels. It seems so simple, but is being totally overlooked by almost all brands and marketers.
Clearly they need to learn to wade through vast amounts of data. But more importantly they need to trust their judgment, gut instinct, and common sense, and not to make it all about data like some are suggesting.
BE Authentic, don’t just ACT it. This might seem obvious… but authenticity is on the verge of becoming just another buzzword in social media marketing. TRUE authenticity (not just using that word often in your tweets and posts) will set you and your brand (product or personal) apart in today’s highly competitive market.
Welcome to the ‘Age of Influence,’ where anyone can build an audience and effect change, advocate brands, build relationships and make a difference. ANYONE!
Relationships are like muscle tissue… the more they are engaged, the stronger and more valuable they become.“
“Consistency. Most social media managers forget basic things like posting on a regular basis or interacting with their community. Doing it every once in awhile isn’t enough, you have to do it daily and be consistent at it. Creating a checklist of your daily social media activities will help you be more consistent.”
https://s3.amazonaws.com/eclincher.wp.upload/wp-content/uploads/2016/01/13154627/FsTWfTTp_400x400.jpg" width="155"/>Jenn Herman (Social Media Consultant and Trainer at Jenn’s Trends and Director of Communications at PKL Services)
“I think that the best social media managers possess a true understanding of customer service. This is exhibited through genuine communications that authentically connect with their audience. When the social media manager can empathize, support, entertain, and educate their audience through good communication and customer service, they always see the best engagement, results, and revenue.”
https://s3.amazonaws.com/eclincher.wp.upload/wp-content/uploads/2016/01/13154629/yYdwuOKs_400x400.jpg" width="155"/>Neal Schaffer (CEO of Maximize Your Social and Co-Founder of the Social Tools Summit)
“A few skills come to mind that the best social media marketers have, but I think the most prominent habit is being able to focus. Whether it is content creation, engagement, listening, campaign planning, or analyzing, the best social media marketers need to wear many hats across many social networks which never go to bed. The only way to maintain a strategical approach amongst this whirlwind of never-ending activity is the ability to focus and keep on track, ensuring that tactical objectives are implemented and social media activities are strategically aligned. It’s one habit which separates the best from the rest.”
https://s3.amazonaws.com/eclincher.wp.upload/wp-content/uploads/2016/01/13154626/eoANPbdV_400x400.jpg" width="155"/>Ian Anderson Gray (Co-Founder of Select Performers Internet Solutions, Social Media Consultant and Speaker)
“I think enthusiasm and passion are important. Being able to keep up with all the latest techniques, tools and hacks are great skills to have. However attention to detail would be my number one habit. So many social media marketers out there are good at creating, publishing, curating and scheduling content. But, with so much content being created every minute, it’s absolutely vital to create killer content that will stand out. You can become efficient and great at re-purposing content but what matters are good visuals, great fonts, the right image dimensions, using hashtags appropriately, being authentic and human and so much more. Don’t be average. Don’t be a robot. Get the details right and you’ll stand out!”
https://s3.amazonaws.com/eclincher.wp.upload/wp-content/uploads/2016/01/13154628/M8BKbay7_400x400.jpg" width="155"/>Douglas Karr (Co-Founder and CEO of CircuPress, CEO of DK New Media and Founder of Marketing Technology Blog)
“The ‘best’ social media marketers understand their audiences and provide value to them. Companies often confuse social selling with pitching… which data consistently shows is both bothersome and ineffective. Social marketers want to create value for their audience and ultimately build a community with that audience. This value builds authority, credibility and trust. And once a social media marketer has that, the door to do business (whether B2C or B2B) is opened.”
“The best habit and skill that social media super stars have in common is consistency. They know great things are created through ongoing relationship building and by providing excellent content to their audience. In an ever changing world, reliability is key and to be able to provide that to customers, clients, and fans will set apart the ordinary from the extraordinary.”
“The best social media marketers make a habit of getting away from their desk. The most unique inspiration can often be found not staring at your computer screen, but seeking inspiration from new and surprising sources. Successful social media pros like to get out of their bubble!”
https://s3.amazonaws.com/eclincher.wp.upload/wp-content/uploads/2016/01/13154623/a_cTVa68_400x400.jpg" width="155"/>Natascha Thomson (CEO at MarketingXLerator, Social Media Consultant and Author of 42 Rules for B2B Social Media Marketing)
“The main skill of a good marketer is the ability to understand their target audience and give them what they want. Much easier said than done. In addition, the best social media marketers know how to engage their audience via a long term strategy instead of just looking at one campaign at a time. In a world where online research precedes most purchases, and consumers are overloaded with information, it’s necessary to build long-term relationships to cut through the noise. A good marker thinks, how can I make my prospect’s life easier? How can I gain their trust?”